London UK Information

The Duke and Duchess of Cambridge and Prince Harry will promote Britain's athletes in the run up to and during the London 2012 Games as official ambassadors, St James's Palace have announced.

William, Kate and Harry said they were 'honoured' to become ambassadors for Team GB and ParalympicsGB, and will play an active role encouraging the public to support the sportsmen and women.

It is likely to royals will visit the teams over the coming months before the Olympics begin next July and the Paralympics a month later, and also have some involvement in the global competitions.

The trio began their ambassadorial role with a message of support for the Team GB Ambition Programme, announced today, which offers aspiring athletes and coaches a first-hand understanding of the Olympic environment during the Games.